About Us

A mother knows how to get the best for her children and is always a ray of sunshine when you need one. Inspired by her mother, a young entrepreneur Ms.Ishani Sheth was so  fascinated by the handwoven clothes her mother used to design for her that she decided to let the society know the comfort and beauty of handcrafted materials. She was always the one with a creative head and art ran in her genes. Amalgamating art and creativity into a venture was now the path she wanted to walk on as a self taught artist. An idea on the table was set and the execution followed. She then went down to gather all the local sources and started designing.

But Why Handlooms?

• Its breathable, comfortable, chic and the utmost important that it is suitable for all weather conditions. What else do we gals need from our clothing?

• Because of its diversity. With a rich history of handlooms in India, you get all styles handcrafted beautifully with the element of love

• It weaves cloth without any machinery. Hence it saves the precious natural resources energy and water. Sustainable right?

• It provides employment opportunities to the very talented craftsmen that we have access to locally. While “vocal for local” and “Make in India” are trending, why not we also give something back to the society.

A graphic designer by profession but always a fashion designer by passion, she built together this business that serves Pan India.